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Exclusive Access to Industry Expertise
CP extends beyond its core advisory team, offering vendors access to an exclusive network of CEOs, CIOs, CMOs, and CISOs who are actively driving innovation in leading security vendors and partners. These seasoned executives provide:
Real-world insights into evolving market needs.
Practical advice on channel engagement and growth strategies.
Tactical support for refining your product-market fit.
This alliance of experts ensures that no challenge is too big and no opportunity is missed, giving vendors a competitive edge in the EMEA landscape.
Strategic Clarity: CP advisors define a clear roadmap to EMEA success, aligning your strategy with market demands and partner needs.
How CP Transforms EMEA Reach
Revenue Impact: Through the RMI and tailored strategies, CP drives measurable improvements in revenue marketing and sales alignment, ensuring ROI.
Immediate Value: From day one, vendors receive introductions to channel partners and access to the CIO community, accelerating market traction.
Long-Term Scalability: CP ensures vendors are fully prepared for large-scale distribution while building lasting relationships within the EMEA channel.
Real-Time Insights: Asset tracking ensures vendors know which campaigns are succeeding, enabling continuous improvement.
How CP Transforms EMEA Reach
Strategic Clarity: CP advisors define a clear roadmap to EMEA success, aligning your strategy with market demands and partner needs.
Immediate Value: From day one, vendors receive introductions to channel partners and access to the CIO community, accelerating market traction.
Real-Time Insights: Asset tracking ensures vendors know which campaigns are succeeding, enabling continuous improvement.
Revenue Impact: Through the RMI and tailored strategies, CP drives measurable improvements in revenue marketing and sales alignment, ensuring ROI.
Long-Term Scalability: CP ensures vendors are fully prepared for large-scale distribution while building lasting relationships within the EMEA channel.
Services and Deliverables
1
EMEA Go-to-Market (GTM) Strategy
2
Revenue Marketing Assessment (RMI)
3
Partner Framework and Asset Development
4
Asset Distribution and Co-Branded Assets
5
Exclusive Partner Introductions
6
End-User Opportunity Creation
7
Asset Testing and Optimization
8
Scalable Growth Enablement
Meet the Advisory Team
Sandrijn Stead
CEO of the channel sales and marketing platform CapametriX. A visionary leader who has redefined how vendors and partners collaborate, Sandrijn ensures your Go-to-Market (GTM) strategy aligns with the needs of the EMEA channel.
Dave Stanley
CEO of GrillaTech, a cybersecurity pioneer with a proven track record of launching and scaling disruptive solutions. Dave’s insights help vendors navigate technical complexities while resonating with their audience.
Samson Husbands
Founder of the Revenue Marketing Index (RMI) and an expert in revenue-driven marketing. Samson’s expertise will elevate your brand by optimizing marketing maturity and positioning your product to stand out in competitive markets.
Scott Campbell
As design partner at Revenue Practice, Scott transforms ideas into creative assets that convert. With a talent for design that speaks directly to audiences, he crafts campaigns that build brands, drive demand and deliver growth.
These leaders bring unparalleled strategic and tactical guidance, ensuring vendors rapidly expand their EMEA reach and become market leaders.
Why Channel Practice?
Unrivalled Network: Access to a pre-built ecosystem of EMEA channel partners, CIOs, and decision-makers.
World-Class Expertise: Advisors with unparalleled experience in channel development and marketing strategy.
Data-Driven Success: Actionable insights from CapametriX and RMI assessments ensure every effort contributes to growth.
Real-Time Performance: The ability to track and optimize asset usage ensures vendors maximize ROI on every effort.
Proven Track Record: A history of transforming cybersecurity vendors into EMEA market leaders
Services
For a monthly investment starting at £4,000, CP delivers a suite of services that includes strategic planning, channel development, marketing expertise, and direct introductions to key partners and buyers.
Strategic and Tactical Advisory
When you partner with Channel Practice you gain advisors with decades of experience in channel sales, marketing, and cybersecurity innovation.
Why Channel Practice?
Unrivalled Network: Access to a pre-built ecosystem of EMEA channel partners, CIOs, and decision-makers.
World-Class Expertise: Advisors with unparalleled experience in channel development and marketing strategy.
Proven Track Record: A history of transforming cybersecurity vendors into EMEA market leaders
Data-Driven Success: Actionable insights from CapametriX and RMI assessments ensure every effort contributes to growth.
Real-Time Performance: The ability to track and optimize asset usage ensures vendors maximize ROI on every effort.
Meet the Advisory Team
Sandrijn Stead
CEO of the channel sales and marketing platform CapametriX. A visionary leader who has redefined how vendors and partners collaborate, Sandrijn ensures your Go-to-Market (GTM) strategy aligns with the needs of the EMEA channel.
Dave Stanley
CEO of GrillaTech, a cybersecurity pioneer with a proven track record of launching and scaling disruptive solutions. Dave’s insights help vendors navigate technical complexities while resonating with their audience.
Samson Husbands
Founder of the Revenue Marketing Index (RMI) and an expert in revenue-driven marketing. Samson’s expertise will elevate your brand by optimizing marketing maturity and positioning your product to stand out in competitive markets.
Scott Campbell
As design partner at Revenue Practice, Scott transforms ideas into creative assets that convert. With a talent for design that speaks directly to audiences, he crafts campaigns that build brands, drive demand and deliver growth.
These leaders bring unparalleled strategic and tactical guidance, ensuring vendors rapidly expand their EMEA reach and become market leaders.
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